I am forwarding below from another mailing list that I am on. I think most everyone will find this enjoyable reading!

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See https://www.waynekirkwood.com/images/pdf/Sears_Roebuck_1940_Radio_Amateur_Te...

Reading the descriptions of all of this equipment, the parts and components, the antennas, and other items, much of which Sears must have had in stock back in 1940, certainly takes my breath away and makes my heart beat faster. In comparison, this one Sears catalog makes all of today's ham store catalogs look like mere flyers or brochures. I very vaguely remember seeing a specialized Sears catalog something like this back in the late '50s although I certainly don't remember what it featured. (I do clearly remember sitting on the couch in my pajamas in the den watching Johnny on TV in 1964 while thumbing through the massive thousand-plus-page Sears general catalog, picking out what I'd like for Christmas...)

I was told that a rough price comparison to 2021 prices would be to multiply by about 20. But to me, the prices aren't what's astonishing... it's envisioning a Sears warehouse jam-packed with just one example of all this equipment!

SteveH, K0XP

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